What Is a Trunk Show - and Why You Have to Be There

dresses in studio

At its heart, a trunk show is a unique, limited-time event that transforms your bridal shopping experience from browsing racks into an exclusive exploration of gowns. While we always maintain a carefully curated selection from each of our designers, during a trunk show we open the doors wide to everything included in the designer’s newest collection lineup.

What to Expect
When you book your appointment for a trunk show, here’s what you can expect:

  • Extra choice: You’ll have access to dozens more gowns than usual- often featuring bolder styles, more intricate detailing, new silhouettes - the kind of variety that makes your dress feel one of a kind.

  • One-on-one attention: Your appointment means you’ll be working individually with a stylist, exploring those additional gowns with expert guidance.

  • A timely decision: Because the trunk-show gowns are only here for the weekend (or a brief window), you’ll want to be ready to say “yes” when you feel it. No procrastinating on “sleeping on it” unless you’re okay risking your favorite dress not being there for your next appointment!

  • Special perks: Occasionally, trunk shows bring sweet extras - from exclusive pricing to limited-edition styles- making the event even more memorable.

How to Prepare (and Make the Most of It)

  1. Book early-  trunk show slots are limited!

  2. Bring your entourage, but keep it small and aligned - those closest to you who know your style and will be your best hype people.

  3. Know your vision -  it’s helpful to come with a few images or thoughts of what you’re drawn to: neckline, silhouette, vibe. With all the extra gowns available, you’ll want to guide the search to the right direction. That being said, if you have no idea, we can work with that too!

  4. Be ready to commit - if you find “the one,” trunk show timeframes mean the piece (or the price) may not stay long.

  5. Enjoy the moment - the atmosphere is elevated but relaxed: you’re in the spotlight, trying on something special, with the support of your stylist and team.

Why It’s So Worth It
A trunk show gives you access to the kind of gown selection and personalized experience that sets your dress-shopping apart. It’s a chance to see more, try more, and fall for a style you might never have discovered otherwise. And when you do, you’ll walk out not just with a dress, but with a story about how you found it.

We can’t wait to welcome you, roll out the extra gowns, and help you say “yes” in the moment that feels right, because at the end of the day, this is your dress, your story!

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Designer Spotlight: Gaby Bayona